Experience
Associate Content Director, Message Lab (December 2020-Present)
Client Development and Management:
Identifies projects that will resonate with potential and existing clients
Participates in pitch meetings with clients
Serves as a primary contact for clients, working to understand their needs
Content Marketing Strategy:
Helps clients articulate the strategy behind content channels and projects
Conducts audience research as needed
Sets strategic direction for new projects
Pinpoints messages, themes and storytelling opportunities that serve the larger strategy
Reviews analytics to identify opportunities to improve content
Team Management:
Communicates strategic direction to creative team
Establishes content templates and guidelines
Communicates project details to project manager
Gathers client feedback on content; communicates feedback to creative team
Writing & Editing:
Edits and rewrite content to ensure it accomplishes client goals, and matches voice and tone
Lead writer on a wide variety of content, including news articles, web pages, blog posts, e-newsletters, social media posts, human-interest features and fundraising proposals
Identifies photos and visual storytelling opportunities to supplement written content
Editor, Message Lab (March 2020-December 2020)
•Identifies storytelling opportunities for healthcare and research organizations
•Develops content marketing strategies and editorial calendars
•Creates web content across multiple channels including web pages, blog and newsletter stories
•Oversees web content creation and works with staff and freelance writers by managing projects and editing content
Associate Editor, Message Lab (August 2018-March 2020)
Develops editorial calendars and guides content projects to ensure they meet client expectations
Takes the lead writing a variety of healthcare marketing content including news articles, web pages, blog posts, e-newsletters, social media posts, and human-interest features
Works with clients to identify opportunities to include multimedia and visual storytelling
Content Marketing Strategist & Account Manager, Marketeering Group (August 2017-August 2018)
Identified stories and informational content to support client marketing goals
Worked with SEO and social media teams to build and execute multi-platform digital marketing strategies
Increased site traffic for environmental services client by 40 percent using SEO-driven content strategy
Reported on website traffic, SEO progress, and social media growth using Google Analytics, SEMRush, and social media insight platforms, and uses that information to create quarterly strategic plans for growth
Ensured high quality content through copy-editing work from contract writers and other constituents
Contributing Writer, Thrive: The Cody Blog (June 2017-August 2018)
Created wide variety of content for Cody App, an online fitness video startup with a global audience of 400,000+ followers, which includes interviews with yoga teachers, yoga pose guides, and lifestyle stories
Stayed true to brand voice and company messaging while expanding Cody’s digital library
Content Writer, Marketeering Group (November 2016-August 2017)
Balanced multiple projects simultaneously by creating promotional content including articles, blogs, and press releases for over 40 clients each month
Wrote in each client’s brand voice across content types including SEO driven long-form content, event coverage pieces, promotional collateral, infographics, BuzzFeed quizzes, and more
Crafted long and short-form research-based content pieces with little to no previous knowledge of topics
Reporting Intern, The Jakarta Globe (June 2016-September 2016)
Increased percentage of original content rather than curating stories from other media
Managed all aspects of multimedia production for reporting project covering tourism, education, health, and development in Central Kalimantan, Borneo
Added coverage on STEM education, mental health, environmental issues, and women’s rights
Reduced production and copy editing time while maintaining accurate AP Style
Campus Visit Program Student Director, UW Office of Admissions (January 2015- June 2016)
Co-led a change in UW campus tour content to focus on storytelling
Organized donor tours for UW Advancement and showcased the UW’s mission through sharing stories and giving tours and trained new tour guides to facilitate this process
Worked with campus partners to expand and add value to existing programs through managing internal and external Campus Visit Program communications
Streamlined management of 40 staff members during events with over 1,000 attendees
Served as an official representative of the University of Washington for over 3,500 students, parents, donors, and guests through leading over 150 tours, speaking panels, and information sessions
Writing Intern, Fred Hutchinson Cancer Research Center (June 2015-September 2015)
Reshaped scientific content for lay audiences and crafted stories for Fred Hutch News Team
Assisted with multimedia content for Fred Hutch News including one video with nearly 3,000 views
Interviewed patients and crafted their stories for news, marketing, and media relations content
Collaborated with scientists, patients, survivors, and caregivers to ensure the accuracy of content
Skills:
News writing, blog writing, Adobe Photoshop, Adobe Premier, Final Cut, Audacity, Wordpress, Facebook, Twitter, Instagram, Storify, Canon and Nikon DSLR operation, Gopro, basic data visualization, public speaking, French language.
Awards and Recognition
University of Washington Foreign Intrigue Scholarship: 2016
University of Washington Dean's List Certificate of High Scholarship: 2014, 2015, 2016
Hawaii Community Foundation Bernice Pi'ilani Trust Journalism Scholarship: 2014
UW Department of Communication Marty Wilson Scholarship: 2014
Society of American French Professors Scholarship: 2014
Punahou School Senior Scholar Athlete Award: 2012